David Stampe (left) and Mike Kveene (right) at the A.I.TAGS booth at the World Dairy Expo 2017 in Madison, WI

A.I.TAGS History


David A. Stampe
CEO / Founder / Inventor, Discoveries 180, Inc. and owner of A.I.TAGS

David A. Stampe is credited by the United States Patent and Trademark Office for inventing the original “Scratch Off” heat detectors nearly two decades ago in 2001. Stampe trademarked his original “Scratch Off” heat detector with the name Estrus Alert. Today more than 50 million “Scratch Off” type heat detectors have been sold worldwide.

This newspaper dated December 2002 shows that Stampe was already working on the Herd Color Management which was why the Estrus Alert product was referred to as a system.


During the 2003 World Dairy Expo trade show the group below handed out media kits that included a short audio cd that described additional benefits of the Estrus Alert product. The benefits were described as Herd Color Management. The audio described how once heat was detected in the first service tag, a 2nd tag should be applied and if the animal did not return to heat it would indicate that the animal may be pregnant. The audio also identified that other colors could be used to “batch” groups of cows to help the herdsman with synchronization efforts.

This photo was taken in 2003 at the World Dairy Expo. Pictured from left to right: T. Boyd Dingus, Ken Stampe, Dave Stampe, Rhonda Vostad, Craig Vostad, Kay Stampe, Roger of UCI.


The following image from the 2003 World Dairy Expo shows that Estrus Alert tags were available in four colors. David Stampe is shown at far right.


Stampe introduces “Rub Off” heat detection to the market for the first time!

After nearly a decade of R&D and countless trials around the world, Stampe introduces his new “Rub Off” heat detector in 2015. A.I.TAGS were finally ready to go to market! “Scratch Off” lotto type tags like Stampe’s first product Estrus Alert keep you guessing, kind of like rolling dice, you never know what you have. “Rub Off” technology helps the herdsman detect much more precisely that exact moment of true “Mounting Heat” activity.


Stampe calls his new “Rub Off” tag a “Rub Off” because that is exactly what it is, it DOES NOT “Scratch Off”. Stampe’s original Estrus Alert “Scratch Off” tag had only a one-color change, that is the old way, the old tags only show the herdsman that (something) has “Scratched” the top ink off.

But Stampe’s new “Rub Off” tag does a lot more! We have added a 2nd color change! “Rub Off” tags only show true mounting activity with zero false readings! Mounting activity will show you a first color change to indicate that your animal has been mounted. Stampe’s new “Rub Off” tag shows you a 2nd color that indicates very aggressive mounting. A.I.TAGS show you when your animal is going into the true “mounting heat cycle” and with the 2nd color when it may be nearing the end of the cycle.

The customer feedback, results, and testimonial letters that Stampe is receiving from around the world, from herdsman using the new “Rub Off” A.I.TAGS heat detection tags is nothing short of sensational. For example; herdsman from Ecuador were reporting using 3.4 semen straws per pregnancy are now using only 1.3 straws per pregnancy. Those are the kind of results you can hope to finally achive using Stampe’s new A.I.TAGS heat detectors!