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A.I.TAGS SMT AUTOMATED DAIRY CATTLE ESTRUS DETECTION SYSTEM LAUNCHES AT WORLD DAIRY EXPO IN MADISON, WISCONSIN, USA AND EUROTIER EXPO IN HANOVER, GERMANY, EUROPEAN UNION

Sioux Falls, South Dakota, USA, October 3, 2018 — Discoveries180 will formally launch its Internet Of Things and Machine Vision-powered A.I.TAGS SMT™ Automated Dairy Cattle Estrus Detection System in the United States at the World Dairy Expo (October 2-6, 2018) and launch internationally at the EuroTier Expo in Hanover, Germany (November 13-16, 2018). The launches will provide opportunities for dairy operators or potential strategic partners to examine the revolutionary offering in detail, in person.

The A.I.TAGS SMT™ System offers busy dairy farmers a completely automated method to identify and segregate only those animals ready for insemination. The A.I.TAGS SMT™ System reduces labor, eliminates unreliable “gut instinct” identification, improves breeding cycles, and lowers animal stress. The system has patents pending.

The A.I.TAGS SMT™ System works by using a UV sensitive Industrial Controller to identify dairy cattle in estrus by reading the amount of exposed UV reflective material on an adhesive tag on the animal. If the Industrial Controller senses a sufficient amount of reflected UV (meaning the animal has been mounted multiple times), the drafting gate automatically sorts that animal into a pen with other animals ready for insemination.

“Most electronic systems are technical for technology’s sake,” said Discoveries180 President and CEO David Stampe. “They rely on intrusive collars and unreliable batteries. What’s more, they ‘estimate’ mounting activity rather than rely on direct evidence of contact. Competing systems look fancy, but don’t deliver results dairy farmers care about. Dairy businesses don’t need data, they need actions that deliver profits.”

The A.I.TAGS SMT™ System offers four distinct advantages:

Advantage #1: Labor Reduction

The A.I.TAGS SMT™ System reduces labor by eliminating the need to identify dairy cows in estrus by sight. No matter what visual system is used, other systems rely on visual identification by humans. The A.I.TAGS SMT™ System requires no technical training. Simply apply the tags and watch the cows and heifers line up to be inseminated.

Advantage #2: Eliminate “Gut Instinct”

The A.I.TAGS SMT™ System eliminates gut instinct by removing the human from the decision process; the UV sensitive Industrial Controller makes a reliable, mathematical decision in a fraction of a second. That decision eliminates both false positives and false negatives. The Industrial Controller is also capable of expanding functions of the system in the future. Other systems use only cameras that cannot expand services.

Advantage #3: Improved Breeding Cycles

The A.I.TAGS SMT™ System improves breeding cycles by eliminating the chance that the dairy farmer will miss an insemination opportunity – even by a day. Each morning or evening, the farmer will find a pen of animals ready for service that are in the “12 Hour Rule” of breeding.

Advantage #4: Lower Animal Stress

The A.I.TAGS SMT™ System reduces animal stress by reducing the frequency of handling and examination by humans. This reduces the chance of injury to both the animal and the farmer, especially inexperienced farm hands.

Discoveries180 has development and manufacturing partners in the United States and the European Union.


A.I.TAGS SMT AUTOMATED DAIRY CATTLE ESTRUS DETECTION SYSTEM LAUNCHES AT WORLD DAIRY EXPO

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